1 Cleanse

What to do: Gently wash your face with a dedicated cleanser every morning.

Why it matters: Throughout the day and night, your skin collects oil, sweat, SPF and pollution. Water alone can’t remove these impurities effectively, and over-cleansing with harsh soaps can strip your skin. The right cleanser removes build-up while keeping your skin comfortable—so everything you apply next can actually get where it needs to go.

Our pick: Read more about our best-selling cleanser, “Ren & Pen.” It’s designed to cleanse thoroughly without tightness.

2 Action

This is where you bring in your targeted treatment — but the order depends on which product you’re using.

• If you use Klar (10% Vitamin C Serum): Apply it before moisturiser. It’s water-based, so it needs direct contact with your skin to absorb and brighten effectively.
  
• If you use Midnattsol (Oil Serum with Bakuchiol): Apply it after moisturiser. Because it’s oil-based, it works best as the last step — locking in hydration while delivering its renewing benefits.
  

Why this matters: Water-based formulas penetrate more easily when applied first, while oils create a protective seal and should sit on top. Using them in the right order ensures you get the maximum effect from both.

3 Hydrate

What to do: Finish with a moisturiser—morning and night.

Why it matters: A great moisturiser supports your skin barrier and seals in your serum so it can work longer and better. Hydration reduces the look of fine lines while keeping skin comfortable.

Our pick: MYK Moisturiser—our hero. It cushions the skin, locks in hydration, and layers well both under makeup or SPF.