Hannah Resvoll Holmsen — first Norwegian botanist to do major studies on Svalbard

Our Story

Founded in the world's northernmost town by a mother–daughter duo, we strive to create a minimal routine that provides maximum results.

Year

2015

We started with funding from Svalbard Environmental Protection Fund, creating our first eco-conscious soaps with recycled oils from local restaurants.

Year

2020

Saw the need for products that work in one of the world’s harshest climates. Started creating and formulating natural skincare products, harnessing the power of Arctic ingredients for resilient skin.

Year

2024

Lab testing, registration, and official launch of SVALR skincare brand and our complete product range in Svalbard, bringing Arctic-powered essentials to our local community.

Year

2025

Opened our webshop, expanding our Arctic Circle and bringing effective, sustainable skincare to those who believe in doing more with less.

Our Philosophy

"Make the best use of what is in your power, and take the rest as it happens."
- Epictetus

SVALR, meaning cool in Norse, is not just a name. It's a lifestyle.
By cool, we're not talking about looks, popularity, or reputation. It's not about being the cool parent, aunt, sibling, or colleague.
Being cool is about not letting what's outside of your control rule your life.
It's harnessing the power of what you can control through meaningful choices — for you, the planet, and for the people around you.
What you put on your skin is your choice.
Make sure it's something good.